At Jellyfish, we produce content for brands all around the world, on a huge range of topics, and in several languages. Our clients have high expectations of us, and we must make sure that every piece of content we send to them meets – and even exceeds – those standards.
So what are the key ingredients required to create excellent content?
Firstly, it should be original. This means avoiding using phrases and structures that are very close to source articles, which we’d call plagiarism. But it also means providing the reader with fresh ideas, new insights and interesting angles, giving them an experience they couldn’t have found anywhere else.
Good content should also be informative. It should have a stated purpose, and should tell the reader something new with each sentence. Each person should come away from it having learned something new, or better informed on a subject than they previously were. That’s how we add value for readers.
Finally, good content should be accurate, both in terms of facts contained within it, and the grammar, spelling and syntax of the copy itself. This ensures that every article or description we produce looks and feels professional. Without either of these things, a piece of writing isn’t considered of publishable standard, so it’s worth paying special attention to these areas.
As you explore the resources in the Creator Academy, you’ll learn how to meet these three key criteria. Let’s kick things off with an introduction to the style rules you’ll be following at Jellyfish.